Each product started as an expert’s method. These are the ones we built with them.
bookmagic.ai
Book Magic
Publishing a book helps experts win clients and speaking work, but most of them are not writers. A blank page, or a general AI writing tool, rarely gets them to a finished manuscript. Lucy McCarraher’s book-coaching method does, and the brief was to put that method into software.
Book Magic takes a non-fiction author from idea to manuscript. It follows the order of Lucy and Joe’s coaching: who the book is for and why it matters, then the outline, then the writing. AI helps at each step and the author’s own voice stays in the text. It also connects to reader waitlists and marketing, so an author can build an audience before the book is out.
What changed
A subscription product with paying authors
AI Entrepreneur of the Year, East of England, at the Great British Entrepreneur Awards
Media & Entertainment StartUp of the Year, London, at the UK StartUp Awards
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The legacy
Book Magic began with Jonathan Farrar’s idea for a better writing tool and was built with Lucy McCarraher, Daniel Priestley and Joe Gregory.
In summary
A guided route from idea to manuscript for non-fiction authors
Built on an established book-coaching method
syncity.ai
Syncity AI
Richard Godfrey, author of Be the Five, had twenty years of strategy work spread across frameworks, notes and voice memos. He wanted founders to have that thinking to hand every week without booking his time.
Pixebyte built Syncity AI, a business strategist that works from Richard’s method. It includes an Opportunity Finder, a revenue and KPI analyst, and a Decision Historian that records the decisions a business makes and what followed. Founders get a weekly briefing and a deeper review each quarter.
What changed
Richard’s frameworks, including the 5Ds and Player-to-Coach, run inside the product
A weekly briefing of opportunities for each business
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The legacy
In Richard’s words, Pixebyte “found ways to translate all of it into software without losing the essence.”
In summary
A strategy product built on an author’s own frameworks
Weekly briefings and quarterly reviews for founders
manualmagic.ai
Manual Magic
Penny Hopkinson writes operations manuals for franchises. She had a working prototype of a tool that drafts them, and needed it to become a product that franchise and multi-site businesses would pay for.
Pixebyte has worked on Manual Magic from the first concept through launch and into ongoing development. A franchisor uploads the documents they already have and Manual Magic drafts standard operating procedures from them. The team reviews and approves each procedure on a shared board, and an AI wizard answers questions from the finished manual.
What changed
Monetised in 2025 and press-launched in 2026
Offered to franchisors through Claromentis
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The legacy
Penny describes working with Jonathan as “a joy”. Jonathan Farrar is also a shareholder in Manual Magic.
In summary
From prototype to a product franchisors pay for
Operating procedures drafted and approved in one place
wowment.ai
Wowment
Mentoring programmes for young people need to reach them on WhatsApp, where they already talk. They also need to keep personal numbers private and to know when a conversation needs a safeguarding review. Asking young people to download a new app rarely works.
Wowment lets a mentor and a young person talk on WhatsApp without either seeing the other’s number. The organisation running the programme can see how each relationship is going, including recent activity and anything that needs attention. Messages that may need a safeguarding review go to a person, who decides what happens next.
What changed
Engagement rose from 30% to 82% across five local authorities
Innovate UK Inclusive Innovation Award
Patent pending
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The legacy
Fran Boorman built Wowment from her own mentoring work. In her words, Jonathan is “a true enabler that can help entrepreneurial thinkers bring their ideas to life.”
In summary
Mentoring on WhatsApp without sharing numbers
Safeguarding decisions stay with a person
skills2thrive.co.uk
Skills 2 Thrive
Young people leaving care at 18 often have to manage money, housing and work on their own for the first time. Skills 2 Thrive wanted to give them practical help they could reach on their phones.
The app covers the five areas young people named as the ones that matter: finance, health, housing, work and life skills. It teaches through short videos and practical guides, such as setting a budget or applying for a job. Partner organisations, including local authorities, can add pages listing local services and events for the young people they support.
What changed
Birmingham Children’s Trust worked with Skills 2 Thrive on the app
Content shaped with care-experienced young people
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The legacy
Dougie Stringer of Skills 2 Thrive on working with Pixebyte: “Jon has been invaluable.”
In summary
Life-skills support for care leavers, on their phones
