Insights · 03
The thinking behind the work.
Essays on turning a method into a product, and testing whether people will pay for it.
How to monetise your IP with software
Five stages for turning a method you already use with clients into software people subscribe to.
Read the essayThe PROVE model: why most software products fail
Most new software products fail because nobody checked that people would pay for them. The PROVE model puts that check first.
Read the essayAI in software products: what business owners need to know
Where AI helps a software product, where it needs care, and how to add it one task at a time.
Read the essay